9 Black Friday Strategies for Online Businesses

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Black Friday is just around the corner. This day marks the beginning of holiday shopping with discounted prices all around. In fact, a lot of people do most of their shopping during this day. As a result, online businesses can use this day to their advantage.

Since Black Friday drives an exceptional amount of sales, many stores have extended their offers to the weeks leading up to Black Friday. With countdowns, exclusive deals, bundles, and mystery gifts, there are many ways to make the most out of Black Friday promotions.

Do you want to find out more? In this article, we’ll tell you everything you need to know about the best Black Friday strategies so you can boost your sales. Let’s dive in!

Best Black Friday Strategies for Online Businesses

Here are some of the best marketing strategies to boost your sales during Black Friday:

Marketing Through Social Media

Social media is essential for the success of most online businesses, especially during promotions. Not only will social media channels help promote your deals during Black Friday, but they’ll also bring in new customers!

Use Multiple Platforms

You should use multiple platforms to market your Black Friday offers. Instead of only posting on Facebook, you can post Instagram stories. This will go a long way, even if you’re only re-sharing the same post.

Utilize Hashtags

Black Friday hashtags are a great way for your business to gain attention. In fact, many shoppers scroll through the hashtags looking for the best deals, so they might come across your page.

Black Friday Giveaways

You can benefit from Black Friday and gain even more followers by hosting giveaways. They allow your page to be readily shared all over social media. This word-of-mouth publicity is much better than paid ads in establishing your brand.

Collaborate With Influencers

Collaborating with influencers can help your brand at any time. However, instead of the influencers highlighting your products, they can inform their followers about your promotions and Black Friday offers.

Simply put, Black Friday is the best time to spread the word about your brand. That’s because your product will be at its cheapest, thus encouraging new clients to try it out.

Create a Calendar

Everyone knows that Black Friday is on the last Friday of November. However, this isn’t always when promotions start. You should make the most out of the entire month of November with multiple offers, discounts, and giveaways.

A handy tip that can help you organize your offers is creating a calendar. This calendar will help you plan your discounts. You can also share it with your customers so they can look forward to the promotions!

Start a Countdown

The best way to get your customers excited about Black Friday is by counting down the days leading up to it. This creates a sense of urgency that will encourage shoppers to make a complete purchase.

This visual reminder should be hard to miss. For this reason, you should post frequent countdowns on social media and on the landing page of your online store.

Limited Deals

You can also create urgency through limited deals. You might think discounting your entire online shop would lead to more purchases, but the opposite is true.

When customers find that you only included a limited number of items in your promotion, they’re more likely to make a quick decision in fear of missing out.

So, instead of making multiple small offers, greatly discount a couple of items and watch as they quickly sell out!

Send Emails

Pre-sale teaser emails can go a long way. Still, you don’t want your email to end up in the junk folder. So, you have to be mindful!

The first question you should ask is when you should send the email. Well, your customers can receive a sneak peek of your Black Friday deals a week or two ahead. Then, you should send an email once the offers are in action.

The content of the email should be visually pleasing as well as informative. A sleek design is important, but the customers should also have some information in advance. Don’t forget to include a call to action!


Bundle discounts can drastically improve your sales. You can offer discounts for buying two or more products. Simply put, the more the customer buys, the more they save.

This can be incredibly useful if the business is just starting out and can’t afford to reduce its prices!

Exclusive Deals

Black Friday can be a great way to attract new customers. Still, you should make use of this opportunity to improve customer retention. The best way to do this would be to offer exclusive deals, codes, and gifts to previous customers.

These exclusive deals will assist you in building a loyal customer base. They’ll also remind existing customers of your dbrand, making them more likely to recommend you to their friends.

Mystery Gifts

Instead of offering discounted items on Black Friday, you can add mystery gifts to every purchase. There are multiple ways you can do this.

First, the gift can be exclusive, thus prompting customers to quickly make a purchase. You can also use this opportunity to offer samples of a new product.

By doing this, not only will the customer benefit from the free product, but they might come back for more!

If your mystery gift is a new sample, you can even gather feedback from customers. This way, you can improve the product before its official release!

Follow Up With Customers

Black Friday can be a hectic time for a lot of businesses, especially online ones. Many things can go wrong, from incorrect orders to shipping issues.

However, your business can stand out by having exceptional customer support. You can even gain long-term customers by following up on each order.

The Bottom Line

Having a Black Friday strategy offers great leverage to many online businesses. That’s because Black Friday, and the weeks leading up to it, can help your business gain more customers. It’ll also cement your brand identity in the minds of existing customers.

To make the most out of Black Friday, make sure to market your discounts beforehand through a variety of channels, including email, social media, and your online store. You should also offer exclusive deals to loyal customers.

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